The primary goal is to develop a strong brand identity and create a strategic plan for market penetration in the United States for the Chronic Illness Management Tool, which focuses on non-invasive chronic stress and hormonal health tracking using hair analysis. The brand will be based on scientific credibility, innovation, and wellness, targeting healthcare providers, wellness centers, and corporate wellness programs. This will involve conducting statistical research on chronic stress prevalence, identifying design partners for clinical trials, and building relationships with potential partners for future growth.