Project Brief: The integration of Artificial Intelligence (AI) in rental car services, specifically within companies like the rental company, aims to enhance the driving experience while safeguarding the privacy of customers’ conversations. This dual goal necessitates a comprehensive project that encompasses various technical, ethical, and operational components.

6. Project Outcomes and Reporting: Students should conclude the project by compiling their findings, prototypes, and policy suggestions into a comprehensive report. This report should not only cover the technical aspects but also reflect on the ethical implications and potential business impacts for the rental company. This project will provide students with practical experience in balancing technological advancement with ethical responsibilities in a real-world application.