1. Project Objective

To analyze India’s potential to become a global leader in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry by addressing the reasons behind its underperformance relative to other countries, identifying actionable strategies to make India an attractive MICE destination, and determining the most important target groups. Students will also develop innovative MICE packages, including immersive experiences and tailored itineraries for both local and Western audiences. The project will culminate in a 5-year strategic plan to position India as a competitive MICE hub.

Why It Matters

This competition encourages students to think innovatively and collaboratively, transforming India’s luxury hospitality sector into a global MICE powerhouse while leveraging its unique cultural and economic strengths for sustainable growth.