PROJECTS

This 12-week program engages Business and MBA students in real-world projects focused on literacy tools and initiatives. Students will work in teams to research, analyze, and develop innovative solutions to address global literacy challenges. The projects aim to provide practical experience in market analysis, strategic planning, product testing, and campaign development while fostering skills in collaboration, creativity, communication, and critical thinking.

To analyze India’s potential to become a global leader in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry by addressing the reasons behind its underperformance relative to other countries, identifying actionable strategies to make India an attractive MICE destination, and determining the most important target groups.

The primary goal is to develop a strong brand identity and create a strategic plan for market penetration in the United States for the Chronic Illness Management Tool, which focuses on non-invasive chronic stress and hormonal health tracking using hair analysis. The brand will be based on scientific credibility, innovation, and wellness, targeting healthcare providers, wellness centers, and corporate wellness programs. This will involve conducting statistical research on chronic stress prevalence, identifying design partners for clinical trials, and building relationships with potential partners for future growth.

The application of blockchain technology in banking is poised to revolutionize how institutions like the Bank manage transactions, enhance security, and improve customer experience. This project, suitable for university students studying finance, technology, or business innovation, could form the basis of a comprehensive study or capstone project. The focus would be on harnessing blockchain's potential to create new revenue streams while also elevating the client experience.

The integration of Artificial Intelligence (AI) in rental car services, specifically within companies like the rental company, aims to enhance the driving experience while safeguarding the privacy of customers’ conversations. This dual goal necessitates a comprehensive project that encompasses various technical, ethical, and operational components.